Food and Dietary Supplement Claims
Navigating the Right Claims for Your Food and Supplements
In the competitive world of Functional Foods, Nutraceuticals, Proprietary Foods, Dietary Supplements, Foods for Special Dietary Uses (FSDU), Health Supplements, etc. making accurate and reliable claims is crucial. Claims should not only attract consumers but also ensure regulatory compliance. At EnvisBE Solutions, we specialize in helping you craft the right claims for your products as well as generate appropriate claim substantiation data, balancing marketing appeal with legal precision. Here’s how we can guide you through this essential process:
1. Understanding Your Claims
Claims can vary widely, from health benefits and nutritional benefits to quality assertions. It's important to choose claims that:
Align with Product Benefits: Reflect the actual benefits your product provides.
Meet Regulatory Standards: Comply with legal requirements to avoid misleading consumers or facing penalties.
2. Types of Claims We Help With
Our expertise covers a range of claims, including:
Health Claims: Statements about how a product can influence health or reduce disease risk (including nutrient function claim, other function claim, reduction of disease risk claims).
Nutrition Claims: Information about the content of nutrients or nutritional properties (including nutrition claims, nutrient content claims, nutrient comparative claims, etc.)
3. Compliance and Accuracy
Ensuring your claims are compliant is essential for avoiding legal issues. We assist with:
Regulatory Guidance: Navigating the complex landscape of food and supplement regulations to ensure all claims are legally permissible.
Scientific Support: Providing evidence-based support to back up your claims, which helps in meeting regulatory standards and enhancing credibility.
4. Crafting the Right Message
Creating effective claims involves:
Consumer Insight: Understanding what resonates with your target audience and aligns with their expectations.
Clear Communication: Ensuring that claims are communicated in a clear, accurate, and non-misleading way.
5. Review and Optimization
We also offer ongoing support by:
Reviewing Existing Claims: Evaluating and refining current claims to ensure they remain relevant and compliant.
Adapting to Changes: Keeping up with evolving regulations and market trends to adjust claims as needed.
Making the right claims for your functional foods and dietary supplements is a critical step in ensuring their success. At EnvisBE Solutions, we provide the expertise and support you need to create accurate, compelling, reliable and compliant claims that resonate with consumers and stand up to regulatory scrutiny.
If you wish to make the right claims for your products, contact us today